The Pros and Cons of Illuminated Signs for Your Business
Illuminated signs are a popular choice for businesses looking to make a lasting impression and make their business stand out. There are a wide variety of options from the timeless charm of neon signs to the more modern and efficient LED signs. As well as backlit signs. In this article, we&#;ll delve into the benefits and drawbacks of illuminated signs, focusing on factors such as energy efficiency, visibility, and maintenance.
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Pros of Illuminated Signs:
1) Enhanced Visibility
A primary advantage of an illuminated sign is their enhanced visibility, especially during the darker hours. These signs are designed to capture the attention of passersby, making them ideal for businesses open late into the evening or to keep a business top of mind even after hours.
2) Brand Exposure
Businesses can use illuminated signs to reinforce their brand identity and make a memorable impression. They can be a powerful marketing tool by displaying your logo, company name, and even specific messages.
3) Customized Design Options
Illuminated signs come in various forms, including neon signs, LED signs, and backlit signs, each offering unique design possibilities. Whether you&#;re aiming for a vintage, retro look with neon or a sleek and modern appearance with LEDs, there&#;s an option to suit your brand&#;s aesthetic.
4) Energy Efficiency (LEDs)
Among illuminated sign types, LED signs are recognized for their energy efficiency. LEDs consume significantly less energy than traditional neon signs, helping businesses reduce their environmental footprint and save on energy costs.
5) Longevity
Properly maintained illuminated signs have a longer lifespan compared to non-illuminated options. Especially LED signs as they last for many years without the need for frequent replacements.
Cons of Illuminated Signs:
1) Higher Initial Costs
The upfront costs of illuminated signs, especially neon and LED signs, can be higher than non-illuminated alternatives. However, businesses should consider outdoor digital signage cost as a marketing investment as they will increase a business&#;s visibility.
2) Maintenance
While illuminated signs are generally durable, they do require periodic maintenance to ensure they remain in optimal condition. Burned-out bulbs, weather-related wear and tear, and electrical issues may necessitate repairs, which can be costly.
3) Energy Consumption (Non-LED)
Non-LED illuminated signs, such as neon, tend to consume more energy. This can result in higher electricity bills, making them less energy-efficient than their LED counterparts.
4) Environmental Impact (Non-LED)
Neon signs contain gases and materials that can be harmful to the environment if not disposed of properly. LED signs are a more eco-friendly choice in this regard, as they don&#;t contain hazardous substances.
5) Light Pollution
Excessive illumination can contribute to light pollution, which may disturb the natural environment and negatively affect the quality of life for nearby residents. Careful consideration of the sign&#;s placement and brightness is essential to mitigate this issue.
Illuminated signs offer a range of benefits for businesses looking to enhance their visibility and brand exposure. However, these advantages must be weighed against the drawbacks, such as initial costs, maintenance requirements, energy consumption, and potential environmental impact.
Ultimately, the choice of an illuminated sign should align with your business&#;s branding, energy efficiency goals, and budget. When selected and maintained thoughtfully, illuminated signs can be a powerful tool for drawing attention and leaving a lasting impression on your customers.
While architectural signs are an excellent way for businesses to enhance their space and customer experience, many people still don&#;t understand what architectural signage is and how it differs from commercial signage.
In this blog, we compare architectural signage vs. commercial signage, dive into the benefits of architectural signage, guide you on how to design and develop the best architectural signage for your business, and more.
Keep reading to become an architectural signage expert!
Architectural Signage vs. Commercial Signage: What&#;s the Difference?
Architectural signage and commercial signage are common terms in the business signage industry. Making the distinction between the two will help you better understand what architectural signage is and how it can help your business and brand.
What Is Commercial Signage?
If you&#;ve ever driven down a busy road with strip malls, fast-food restaurants, and storefronts on both sides of the street, then you are familiar with commercial signage. Commercial signage is crafted to stand out visually and capture the customer's attention for promotional and advertising purposes.
Think of the free-standing pylon signs that line the street and draw people into the store's parking lot, for example, the famous signage associated with Walmart or McDonald's or the projecting sign associated with Starbucks. Other commercial signs include vinyl banners, awnings, monument signs and channel letter signage.
The following are all ways you can define a commercial sign:
- Mass-produced, brand-identifying signage
- Designed and created to be seen from a distance
- Designed with bright, eye-catching colors
- Made with light-weight, weather-resistant materials
Overall, commercial signs promote a brand&#;s identity. They are removable and transportable and typically don&#;t serve as an integral or permanent part of the building&#;s structure or design.
What Is Architectural Signage?
On the other hand, architectural signage is designed to integrate into a building&#;s architecture and design. Every architectural sign should be easily identified as part of the building and/or company that runs it.
The key functions of architectural signage are to create a visual experience, convey information, guide individuals, and enhance the overall aesthetic appeal and customer experience. Architectural signage should complement the architectural elements of a building. Below are great real-world examples.
While Lemberg didn&#;t design these specific examples, our expert team can help you create something similar! Have an architectural sign idea in mind? Contact us today!
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Below are key features of an architectural sign:
- Built to last with heavy, high-quality materials
- Highly customized design, including size, shape, and mounting solutions
- Integrated with the building&#;s design
- Often designed with materials that complement the building&#;s architectural elements
- Thoughtfully placed throughout the building to guide visitors and enhance overall customer experience
While commercial signs primarily focus on promoting a brand, architectural signs are designed to complement the overall aesthetic and structure of a building, serving as integral elements of its design.
Now that you have a better understanding of the difference between architectural signage and commercial signs, let&#;s talk about the types of architectural signs.
Different Types of Architectural Signage
Architectural signage can be primary or secondary signs, as long as it&#;s cohesively integrated with the overall design aesthetic of the building rather than being attached to it. Below are different types of architectural signage, all of which Lemberg had a hand in the design and installation process.
Wayfinding and Directional Signs Systems
Wayfinding and directional sign systems guide individuals through a space. There's nothing worse than walking into a building and being left to yourself to find out where to go. Whether navigating a school, shopping mall, or office building, well-designed wayfinding and directional signs provide clear directions, maps, and information to help visitors easily reach their destinations and other key areas within your building (bathrooms, exits, etc.).
Entrance Signs
Entrance signs are the welcoming face of a building or space. These signs mark the entry points and contribute to the overall first impression. Whether a sleek, modern entrance or a more traditional design, entrance signs set the tone for the visitor's experience.
Plaques and Recognition Signs
Plaques and recognition signs commemorate achievements, milestones, or historical significance. Whether it's an award, donor recognition, or a historical marker, these signs add a layer of prestige and contribute to the storytelling aspect of a space.
ADA-Compliant Signage
ADA-compliant signs adhere to the guidelines set by the Americans with Disabilities Act (ADA) to provide information in a way that is accessible to everyone, including those with disabilities. This includes Braille, tactile elements, and proper color contrast.
Learn everything you need to know about ADA compliance signs here!
Brand Identifying Primary Signage
Like commercial signage, exterior architectural signs can also be brand-identifying. However, an architectural branding sign is a highly customized sign that incorporates the building as part of the design or compliments the landscape and architectural design of the facility while incorporating the client&#;s brand identity. Often, these types of architectural signs make a statement that may surpass the brand and messaging and take the viewer to an emotional place related to the architecture.
Check out our complete sign gallery
Benefits of Architectural Signage
The following are all benefits of architectural signage:
- Branding Power &#; Architectural signage establishes a strong visual identity, reinforcing brand recognition and leaving a lasting impression on customers.
- Increased Visibility &#; Well-designed architectural signage acts as a marketing tool, attracting foot traffic and enhancing overall visibility for a business.
- Enhanced Customer Experience &#; Clear and informative architectural signage facilitates easy navigation within a business space, improving the overall customer experience.
- Positive First Impression &#; The quality of your signs can attract customers or turn them away. Well-designed architectural signs are a great way to set a positive first impression and make your brand and business stand out.
Lemberg is a sign design and installation company built on safety, trust, and quality. We have been proud to service Milwaukee-area businesses for over 95 years and counting. Contact us today!
Architectural Sign Materials and Construction
Architectural signs are typically made from materials that match those used in the construction of the building. They are intended to be a lasting fixture of the building, so it&#;s essential they are made with durable materials that will last. When an architectural sign is installed, there should be limited (if any) exposed fasteners or seams.
The following are different materials commonly used in architectural sign design:
- Metal
- Stone
- Brick
- Finished wood
- Glass
- Stainless steel
- Aluminum
- Bronze
- Acrylic
- Stone
In the case of outdoor architectural signage, it should be designed and manufactured to withstand different weather conditions. You should choose materials that resist color fading and erosion and won&#;t reflect the sun (which may create a glare and make the sign unreadable).
Wondering how much you should budget for your business signage? This blog can help!
How to Design and Install the Best Architectural Signage for Your Business
Designing and installing the best architectural signage for your business requires a thoughtful and strategic approach. To get the most out of your investment, you want to ensure you get it right and consider all the important factors. For example, you should understand the sign's function and where the signage will be located on-site. You will also need to determine the size of the signage and the preferred materials.
Hiring a skilled sign architect or an experienced sign company can help you answer all these questions and translate your vision into a well-executed design that considers factors such as visibility, readability, and aesthetic appeal.
By investing in the expertise of a qualified sign firm or company, you can ensure the creation and installation of architectural signage that not only enhances your business's physical presence but also leaves a lasting and positive impression on your target audience.
Learn more about the art and science of sign design.
Why Choose Lemberg?
Lemberg has been creating and installing high-performing, long-lasting architectural signage for Milwaukee-area businesses since . Whether your commercial building is in need of primary or secondary custom signage, our signs services team is here to provide the expert guidance needed to create and install the best architectural sign for your business and brand.
Our award-winning sign design team thrives on the creative process and is always excited to tackle the design and installation challenges each project brings. We are happy to hear your vision, no matter how big or small, and help you make that vision a reality.
Have questions? Want to learn more or see how we design, manufacture, and install architectural signage? Contact us.
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